Sample Projects (scroll down)

Business Fable: A Fisherman Called Wanda

This fable, about a seamstress who had to learn to fish, introduced the concept of learning multiple skills to survive. The fable introduced a training program that taught the new behaviors. Illustrations were laced throughout the text. (Client: Novus)

Anecdote-Driven Textbook: Entrepreneurship

Introductory anecdotes for each section of this 300-page textbook showed associate degree business students entrepreneurial processes in action. Infographics, self-directed tools and self-assessments anchored what they were learning. (Client: McKinley College)

Board Game: The Claim Game

This game introduced a new insurance claims process to accounting clerks. Players moved around the (new process) path, and responded to anecdote-driven challenges (on game cards or colored squares), to win/learn the new attitudes and behaviors. (Client: EPI, Inc.)

Story & Board Game: Sharks!

For a medical clinic to survive financially, nurses had to learn “doctor language.” The opening story—about a nurse who answers a want ad to work on a remote island clinic—sets the stage for the game, that teaches those behaviors. (Client: Kaiser-Permanente)

Business-Case Simulation

This experience replicated a “day in the life” of a new manager, including characters, challenges, and plots/subplots advanced by gaming. Managers had to learn and apply new attitudes, beliefs and/or behaviors to reach operational, people, and financial goals. (Client: Transocean)

Immersive Story: Driven Simulation with Gaming

The story: expansion of a small town’s state highway. New hire engineers, in the role of the project manager, had to balance environmental, customer and stakeholder needs to advance/”win.” Videos, interactivity, visuals, scoring, and more advanced the narrative. (Client: Colorado Department of Transportation)