Often paired with games today—online, in marketing, at training sessions—a story can bewitch us. In that trance, we forget, or fail to see, or don’t care, that we are being manipulated to change attitudes, beliefs and/or behaviors.
Those who design such stories and games are masters at their craft. They know how to design a story’s “bones” (called “instructional design”), and have the creative skills to bring those designs to life.
Read on to learn the “how to” for crafting some of your tales. You can also see examples on my LinkedIn profile. And if you’d like some design help, let’s chat.
“Carolyn’s creative instructional design skills are off the charts!”
Kathryn McDonald Larson, Former Learning Architect, McKinsey & Co.
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